Web designers are responsible for the aesthetics of a website, transforming the client’s vision into a design that looks great on a screen. Designers use design software to create the layout and visuals of the website, whereas web developers are more technical, using web tools and languages to develop the website’s functionality. These developers also use many different languages and scripts, so they must know how to use them effectively.
Web designers must consider how users interact with a site, and they must incorporate the desired user interface. They should consider user experience and consider conversion generating elements, and design the site for maximum usability and speed. They also need to conduct research and testing to ensure that their site works across multiple platforms and meets user expectations. Ultimately, web designers are responsible for the visual appeal of a website and should be as closely matched as possible.